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The Rosewood Residences Beverly Hills represents the first standalone residential project by Rosewood Hotels & Resorts in California. Designed by the esteemed Danish architect Thomas Juul-Hansen of New York, this limited collection comprises 17 estate homes, six of which feature private outdoor pools and spas. Prestigious à la carte services and world-class amenities that Rosewood is known for require a sales technology that leads with storytelling – making Property Platform the natural solution for their sales and marketing technology platform.
 
Property Platform equipped the Rosewood Beverly Hills sales team with the ability to seamlessly engage their clients worldwide. With sales launching before the completion of the presentation gallery, agents utilized the iPad app to meet clients in the field and our remote presentation tool allowed agents to meet with clients who could only connect virtually. Both solutions deliver the Rosewood story – one that successfully caters to the discerning preferences of luxury residential buyers; with thoughtfully curated high-resolution content, a virtual model with dollhouse views, interactive floor plans, and thorough unit details, all meticulously organized for the most discerning buyer.

Rosewood Residences Beverly Hills

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The Residences at 1428 Brickell is set to revolutionize Miami’s Brickell skyline as the world’s first luxury solar-powered high-rise residential tower. The tower will soar to a height of 850 feet and offers 189 distinctive homes along with over 80,000 square feet of amenities. A collaborative effort by ACPV Architects, Arquitectonica and Ytech, this project seamlessly blends innovation and sustainability.
Ytech trusted Property Platform to create an advanced digital sales and marketing solution for this exceptional development. The Residences at 1428 Brickell demanded a sales gallery that reflects its visionary essence. With Property Platform expertly integrated, the historic Nolan House mansion has transformed into an experiential sales gallery, immersing clients in a journey that captivates from the outset.
Property Platform provides Ytech’s sales team with the ultimate digital solution to lead clients through a riveting experience within the two-story gallery.  Interactive displays, intricate scale models, and an immersive cinema room set the stage for discovery. The second floor unveils a spectacular model home complete with a 150-foot linear screen, revealing panoramic city and sea views in unparalleled detail. Property Platform allows multiple tours to occur simultaneously, ensuring a seamless and sophisticated experience for all clients.
Beyond the sales gallery, Property Platform empowers the sales team to connect with clients worldwide, whether in-person or virtually. Whether leveraging our app or remote presentation tool, sales teams can access customized 4k content, a virtual model with dollhouse views, zoomable floorplans, integrated 360 views, and unit information, all thoughtfully arranged to deliver an on-brand and consistent property narrative.

The Residences at 1428 Brickell

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Introducing our partnership with Shell Bay Residences, the new development by Development firms, Witkoff and PPG, hosts an array of luxurious amenities including: private golf club, The Shell Bay Club; a tennis center; pickleball and padel courts; a 48-slip private yacht club; and a private members’ Clubhouse with a spa and fitness center. There will be 108 residences over 20 stories with one- to four-bedroom floor plans. There will also be an exclusive collection of penthouse homes with private outdoor spaces and plunge pools in select residences. With residences set to open in 2025, the sales team wanted to hit the ground running and ensure they could provide their clients with a seamless sales presentation in person or remotely.
Property Platform were given the exciting opportunity to work alongside their creative team, King and Partners, to produce a custom sales and marketing tool that will combine our seamless functionality with their vibrant design and can integrate with their sales gallery. Onsite, Property Platform is displayed on a series of different screens throughout the sales suite, including an Immersive widescreen, where the building’s expansive 360 views and rendered interiors are shown to full effect. Within the app, Property Platform also created a real-time, virtual 3D version of the building model, allowing the sales team to show apartments in context — even when outside the sales gallery. The application also included the ability to compare floorplans, favourite units, pinch and zoom functionality on all content.

Shell Bay Residences

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For decades the Shore Club hotel has had an legendary presence on Miami Beach and has now launched the Shore Club Private Collection, 49 residences designed by Robert A.M. Stern Architects including a new 200-foot-tall oceanfront tower from the legendary architect that is his nautical-inspired spin on the area’s iconic architecture. Property Platform were hired to create a unique and immersive sales experience to help elevate sales in a sophisticated and effortless manner.
Property Platform worked alongside the Property Developers; Witkoff and Monroe Capital, Javas Lehn the creative agency and their sales team at Douglas Elliman to create a custom sales and marketing tool. This tool is created to be used in three key ways, as a stand alone presentation tool, as a controller for the sales gallery and as a remote presentation tool.
On this iconic project we integrated our presentation tool within the sales gallery, giving the sales team the ability to control content on 4k screens whilst simutalianlty controlling the 3d model thus giving the clients a completely immersive sales experience and eliminating the loss of content quality experienced with traditional screen sharing. The app itself is stylized and built to match with Shore Clubs branding, it contains a number of our functionalities including the apartment finder that contains 360 views, pinch and zoomable floor plans incorporated with a comparison tool and a remote presentation tool by which sales agents can lead their clients through a virtual tour using a custom remotely controlled web link – eliminating the loss of content quality experienced with traditional screen sharing.

Shore Club

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64 University, a unique 11-story residential development by Bsafal, working alongside KPF architecture firm and designed by Space Copenhagen is based in Manhattan’s Greenwich Village offering units to fit all requirements from small studio apartments to spacious penthouses. The 55,000-square-foot include 28 residences; 9 one-bedroom units, 13 two-bedroom units, 4 three-bedroom units and 2 penthouse units and is a project that is setting a new benchmark for unique residential developments and set to complete by October 2024.
Property Platform built the bespoke application for iOS containing their trademark sleek functionality. Art Direction and design for 64 University branding created by their Creative Agency Noe and Associates
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<li>A sales and marketing tool completely independent of wifi connection</li>
<li>A presentation tool that can be easily transported</li>
<li>A digital axonometric model used to highlight units within the face of the building</li>
<li>Incorporating a CMS system that enables the sales team at Douglas Elliman to track new and existing clients</li>
<li>Providing the brokers with the capacity to send a personalized PDF brochure to their clients including their preferred apartments</li>
<li>Featuring our apartment finder containing a bespoke filtration system, pinch and zoom floor plans with a comparison tool</li>
</ul>

64 University

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Property Platform has partnered with Related Companies on South Flagler House, their newest luxury high rise residential development project based in Palm Beach, Florida. Constructed on Florida’s Gold Coast, South Flagler House was designed by Architects RAMSA and Pembrooke & Ives.
In total South Flagler House boasts ninety-one residences in three to six-bedroom homes, penthouses, and townhouses. Residents will have access to the impressive amenities including; wellness facilities, waterfront swimming pools and cabanas, and private g­ardens.
Property Platform understood that this was a one of a kind real estate project that needed a sales and marketing tool to match. Using our bespoke property technology, we created an application that was as seamless and as high quality as the building itself. The app has a range of functionalities; showcasing detailed floor plans, an apartment finder, views to compare, the ability to switch between the two buildings and townhomes. We also included a section of content that contained in depth details on the team behind this significant development, all wrapped into a customized application that fitted the brand.

South Flagler House

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Developer JVP Management and Architects Thomas Juul-Hansen & Stephen B. Jacobs Group partnered up to create 96+Broadway, a sophisticated residential building that was designed to embody the grandeur of the Upper West Side.
The development offers 131 luxurious units ranging up to 5 bedrooms, all offering gracious balance of space and light. Within this development there are a number of remarkable amenities including; a 75-foot saltwater pool surrounded by spa facilities, a fitness center, squash court, a roof terrace that transforms into a twilight outdoor cinema, a children’s play room and more.
Property Platform built a customized application that was designed by our creative team, Pandisco Green, in keeping with 96+Broadways specific brand guidelines and created with a vision of delivering a seamless presentation tool that helps enhance and elevate the sales experience.
The application includes:
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<li>An apartment finder and provides panoramic views from each floor.</li>
<li>A CMS system that allows the team at Compass Development Marketing Group to track new and existing clients.</li>
<li>A tool which enables brokers to send a personalized PDF brochure of their favorite units with all relevant information.</li>
<li>An apartment finder, containing customizable filtration system, pinch and zoom floor plans , and a comparison tool</li>
</ul>

Thomas Juul-Hansen & Stephen B. Jacobs Group

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The Cortland is the newest residential waterfront property to join the historic West Chelsea neighborhood of Manhattan. Inspired by the surrounding area’s rich architectural history, the project is a collaboration between acclaimed architects Robert A.M. Stern and Olson Kundig and developed by Related. The Cortland boasts a total of 144 residences including feature units hosting private terraces overlooking the Hudson River and crowned by three floors of penthouse residences.
Working alongside Related’s creative team Property Platform ensured that every touchpoint of the digital sales experience was true to the Cortland’s elevated aesthetic. We used our bespoke software to both enhance the physical onsite sales gallery as well as create an interactive experience within our app and accessible via tablet. Property Platform aimed to accelerate sales and provide a valuable tool for The Cortland sales team. We did this by:
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<li>Building a customized application using our unique software that includes an apartment finder and provides panoramic views from each floor accessible via a web browser or iPad.</li>
<li>Including a CMS system that enables brokers to track new and existing clients.</li>
<li>Providing brokers with the ability to send a personalized PDF brochure of their favorite units with all relevant information.</li>
<li>Built an integrated onsite sales gallery with LED Model Lighting which was able to light up specific areas of the model building during presentations. This allows brokers to “light up” individual units, amenities, and wings of the building.</li>
</ul>

The Cortland

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Developers Fortis Property Group paired with Architect Stantec to create the new dramatic and enchanting residential development, Parker Project. The Parker building is based in the heart of Boston where you are met with culture and entertainment, cobblestone streets and charming boutiques alongside views overlooking Boston Common. The luxurious development will contain 168-unit condominiums as well as sophisticated amenities on the lower, ground and rooftop levels.
We incorporated the Parker Project branding and stylized the application to fit exactly what the client requested. Property Platform built a Sales and Marketing tool that can be used globally, independent of internet connection, to give their team the ability to present seamless sales experience at any given moment. With this particular project, instead of incorporating a sales gallery integration, we gave them the ability to airplay their presentation onto any screen using the Ipad as the controller.
We built the application to contain high quality 4k resolutions, the ability to interact with corresponding unit views and floorplans, alongside filtering out the units in a sub navigation manner. Within the application we have also created a section dedicated to the fabulous neighborhood and the exceptional team behind the design and build of Parker Project.
The marketing tool we created for Parker Project means that the sales team has easy access to all information they would need to make an effortless sale pre-build.

The Parker

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Dome Pool.

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BKTower Apartment Finder.

JDS Development and SHoP Architects have taken one of Brooklyn’s most iconic historic business centers and transformed it into a luxury residential district with over 400 luxury apartments available. A soaring height of 1,073-foot provides expansive views across Brooklyn and Manhattan, and instantly makes this building a landmark.
Property Platform worked alongside JDS, SHoP architects, and our friends at <a href="https://noeassociates.com/">Noe & Associates</a> on this unique project. Property Platform installed a set of integrated screens onsite in the 46th floor model residences, allowing the sales team to present from any number of screens in each of these spaces. The immersive sales application, tailored to Brooklyn Tower’s branding, has several interactive features including a stylized virtual model of the tower and amenity diagram. Post appointment, the sales teams at Douglas Elliman in New York, and Knight Frank abroad are able to increase engagement through Property Platform’s Custom URL – personalized microsites with each of their client’s preferred units. When in-person appointments are not possible, the sales team is using our remote presentation tool to reach prospective buyers around the world.

The Brooklyn Tower

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Property Platform is pleased to announce the launch of our custom application for the Naples Beach Club, and our second partnership with Four Seasons Residences.  In the winter 2021 Property Platform launched a new sales and marketing application for the Naples Beach Club in Florida, where the Athens Group and MSD Partners are redeveloping the historic site.   Maintaining the hospitality standards that the Watkins Family, the original owners, had upheld for many generations, the redeveloped Naples Beach Club will include a 216-room hotel and resort managed by Four Seasons, as well as 185 luxury residences.
The Athens Group is a world known developer of resorts and luxury residences such as Montages in Deer Valley & Beverly Hills, Ritz Carlton Resorts, The Four Seasons in Hawaii and more.
Property Platform created a unique application to showcase the expansive vision for the project which celebrates the quintessential coastal Florida feeling. We worked alongside the design team at Intercommunications to create a bespoke build that included layers of high quality content set against a sunset-colored palette, an interactive site plan, and an Apartment Finder featuring several interactive tower diagrams.

Naples Beach Club

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In the Summer of 2021 Property Platform launched our second project in Vancouver and our second partnership with Bosa Properties. Fifteen Fifteen, by Büro Ole Scheeren, with its distinctive facade with numerous stacked boxy volumes, will be located at 1515 Alberni Street in the Coal Harbour neighbourhood. Bosa Properties and Kingswood Properties are developing the project.
Fifteen Fifteen will include 202 condominiums, ranging from studios to three-bedroom homes, which includes 18 Observatory Residences located in the horizontally cantilevered portions of the building and four penthouse apartments.
Onsite, Property Platform is displayed on a series of different screens throughout the sales suite, including an Immersive widescreen, where the building’s expansive views and 360 rendered interiors are shown to full effect. For this project Property Platform also built a beautifully stylized interactive virtual model, allowing the sales team to show exact unit locations even when not in front of the physical building model. In addition, we also integrated with Salesforce’s CRM syncing all client and availability data seamlessly between the two systems.

Fifteen Fifteen

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Property Platform is thrilled to announce our first collaboration with Bosa Properties and first project launch in Canada. Designed by Gensler, Central Park House is located in Vancouver’s desirable Metrotown neighborhood. The modern tower showcases a sleek rectilinear design and includes 356 condominium units with an extensive amenities program. 
For Central Park House, Property Platform was not only tasked with building a broker-led presentation tool, but also a “kiosk” version with which walk-in visitors can interact directly.  The kiosk application has a user-friendly interface allowing guests to engage with interactive content like renderings, videos, and floorplan finder.  With easy to configure settings, Property Platform’s kiosk application is a powerful, adaptable, and stable tool that offers guests a self guided luxury experience. 
Other new features include the ability to easily sort by floorplan name during a presentation, a beautifully stylized virtual model of the tower, and an integration with the Salesforce CRM system for ongoing sales management. 
Outside of the sales center, the Central Park House team has been utilizing Property Platform’s new remote presentation tool.  Our remote tool offers agents the ability to lead their clients through a virtual tour using a custom remotely controlled web link – eliminating the loss of content quality experienced with traditional screen sharing.

Central Park House

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Property Platform is pleased to announce another collaboration with our friends at Noe & Associates to create a beautiful and unique sales experience for the team at 109 East 79th Street on Manhattan’s Upper East Side.
The 210-foot-tall structure was Designed by Steven Harris Architects and developed by Legion Investment Group.  Corcoran Sunshine Marketing Group is handling sales of the 32 separate two- to five-bedroom residences, which will measure up to 6,000 square feet.
Onsite Property Platform is fully integrated with the sales suite at Legion Investment Group’s offices.  Content can both be projected onto the beautiful large screen display as well as onto a personal Microsoft Surface Studio display for visitors.  Through multiple content layers, the sales team is able to explore renderings for a variety of luxury residence types and amenity spaces.
The 109 East 79th street team is also making use of Property Platform’s remote presentation tool by which sales agents can lead their clients through a virtual tour using a custom remotely controlled web link – eliminating the loss of content quality experienced with traditional screen sharing.

109 East 79

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In the Spring of 2021 The Aman Group came to us with a request to build a special custom version of Property Platform to help them to present the Aman New York’s elaborate suite of amenity spaces. In partnership with the creative team at Noë & Associates, we created a series of layered interactive axonometric maps to help illustrate these spaces. Through these, the user can give a complete interactive tour, highlighting each of the spaces on the façade and within each of the amenity floors, as well as opening relevant content like renderings, videos, and 360 tours.
The Aman New York will find its home in New York’s iconic Crown Building at 730 Fifth Avenue in Midtown. The original building was designed by Warren and Wetmore and served as the first home of the Museum of Modern Art. The renovation is being designed by Jean-Michel Gathy and developed by OKO Group,

The Aman New York

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In November 2021, Property Platform went live at the sales gallery for The Solaire in Manhattan’s Battery Park City.  The Solaire team includes developer The Albanese organization, Architects COOKFOX, and the sales team at Corcoran Sunshine.  The Solaire has 293 luxury residences and amenities including 24-hour concierge service, porters, a live-in resident manager, a children’s playroom, a media room, and bike room, in-building parking and electric vehicle charging.
The Solaire was also the first LEED Gold-certified high-rise in the United States. The building uses cutting-edge technologies such as rainwater irrigation to sustain green roofs, photovoltaic cells for electricity, and a state-of-the-art air conditioning system with MERV14 filtration that removes harmful pollutants from the air.
For their sales application we created a build compatible with both iOS and Microsoft Surface help tell the story of the conversion, the “Green Story,” and the surrounding neighborhood of Downtown Manhattan.  Our apartment finder also seamlessly helps the sales team toggle between the Original and COOKFOX collections.

The Solaire

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In the past few years, Downtown Manhattan has experienced a development boom.  Essex Crossing especially has transformed the Lower East Side, bringing a new food bazaar, retail stores and office space.  In addition, the new LES project developed by Taconic has launched sales for their new residential building at 202 Broome designed by Architects CetraRuddy.
The One Essex Crossing showroom gave the team at Property Platform the exciting opportunity to work on a large-scale development in one of New York’s most lively neighborhoods. In partnership with the creative agency, Sideways, we created a bespoke version of our app, combining our seamless functionality with their vibrant design.
In addition to comparing floorplans, displaying views, and controlling the showroom’s architectural model, our application showcases the expansive amenities program, including the lower level Market Line that opened in 2020, as well as a verdant new elevated garden that will be available to the public later this year.
Property Platform was delighted to bring the Essex Crossing project to life and help new potential residents visualize the endless opportunities the neighborhood has to offer.

One Essex Crossing

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Hudson Yards is New York’s newest neighborhood and home to luxury shopping, culinary experiences, entertainment and modern residences. In partnership with Related Companies and Corcoran Group, Property Platform developed a platform that functions both as a corporate presentation tool and universal sales tool for each of  the west side residential developments, including 15 Hudson Yards, 35 Hudson Yards, Lantern House, and Zaha Hadid’s 520 W28.
By combining Related’s entire portfolio into one platform, sales agents now have the ability to cross sell in a showroom or on-the-go, and the executive team is provided at-a-glance visibility into sales performance.
Creating an application that could house such an expansive portfolio presented an exciting challenge.  We redesigned our software to seamlessly support a unique branded interface for each individual project.  And, with our intuitive technology, each sales team can set their device to visually prioritize their own building, while still allowing for cross sales between developments.
An additional feature we developed was an individual unit search. Agents can now quickly access the exact unit a client is interested in buying. The search bar is particularly useful for a project of this size as the residence finder stores over 1,000 units.
As the Related’s portfolio grows, so will their Property Platform.  We look forward to being a part of it!

Diller Scofidio + Renfro & Rockwell Group (15 Hudson Yards), Skidmore, Owings & Merrill (35 Hudson Yards), Robert A.M. Stern Architects (The Cortland)

Related Collection

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The Towers of Waldorf Astoria opened the doors of its impressive sales suite this past March with Property Platform driving the multi-room sales narrative in partnership with Spark which powers the back-end sales team experience.
The Waldorf Astoria has been recognized as a beacon of timeless glamour and luxury for over a century. Cultural figures, political leaders, musicians, and royalty have all gathered in its grand spaces and entertained in its opulent suites.
Now, following a complete restoration, the landmark will offer the unique opportunity to own a private residence in one of New York’s most iconic buildings. With the iconic status of this project, came high expectations for the sales suite. It was imperative that all parties involved were aligned in striving to create a sales experience powered by technology yet rooted by experience.
THE SHOWROOM
Property Platform is featured across 6 screens on both levels of the Waldorf Astoria showroom and integrated with various systems throughout the space. Using Property Platform’s extensive inventory search, the sales team is able to light the to-scale tower model, as well as illuminate a cityscape model that highlights neighborhoods, restaurants, landmarks, and cultural institutions. Property Platform was also programmed to activate an interactive film dedicated to the history of the Waldorf – coming to life through picture frames on the wall. And, through an integration with Lutron, lights throughout the space automatically dim when films are played.
Should an appointment take place outside the sales gallery, Property Platform’s interactive virtual model of the Towers allows the sales team to highlight units and amenities directly in the application.
Property Platform also developed the ability to send a unique web link to each client with bespoke details from their visit, including a welcome note from their agent, favorite floor plans, corresponding views, neighborhood interests, and more. This crucial tool allows agents to heighten engagement and capture important client data.
HONORING HISTORY 
Developer Dajia is credited with bringing the iconic Art Deco Waldorf Astoria back to life. In addition to fully renovated hotel rooms, The Towers of Waldorf Astoria will also be releasing 375 new residential condos to the public. Douglas Elliman is handling US sales while Knight Frank manages sales abroad.
The globally renowned landmark is entering the market at a particularly challenging time for luxury real estate. Despite this, the Waldorf team is confident that sales will prosper. Equipped with tools from Property Platform and Spark they are positioned to overcome the challenges of this current environment and lead with a competitive advantage.
<blockquote>“An icon needed an iconic sales experience”</blockquote>
CHALLENGE
The iconic sales experience at the Waldorf Astoria could not have been achieved without the use of technology. Early on, the Waldorf team began seeking out the right industry partners to power their complex visual presentation, manage sales, and execute targeted marketing initiatives.
Prior to Property Platform joining the project, The Towers of the Waldorf Astoria’s sales team chose Spark as the CRM system to manage this impressive project. The large inventory of units and the sales team’s high client volume made avoiding double-entry between Property Platform and Spark critical. Additionally, the team had a need for certain automated marketing strategies such as email tracking and campaigns. This functionality from Spark combined with Property Platform’s unique and customizable post-appointment e-brochure created the perfect personalized followup to each appointment.
THE SOLUTION
Property Platform integrated using Spark’s API so that the data entry process could be completed through Spark’s web-based CRM system and then instantaneously synced to Property Platform’s database. This simplifies the sales process as the team is able to register clients directly into Spark using their computers at reception or prior to the appointment at the back office. This information is then immediately available in Property Platform, allowing the sales team to simply grab an ipad and begin the presentation. Similarly, the team is now able to update apartment availability, pricing, and other important details directly within Spark without needing to separately update Property Platform’s system. This helps to ensure that the information provided during each presentation is up-to-date and accurate.
<blockquote>“The key to entirely digitizing a new development… is human experience”</blockquote>
A NEW DIGITAL ‘NORMAL’
While digital sales are far from new, the worldwide COVID-19 pandemic forced the real estate development industry to adapt quickly and develop a new standard for the luxury sales experience.
COVID-19 has created an unprecedented challenge in selling luxury real estate. Utilizing conferencing tools such as Zoom to replace in-person meetings, many sales teams now find themselves dealing with lost connections and delays, as well as compromised image and video quality.
Realizing the importance of showcasing these assets, Property Platform created a cutting edge solution to help the Waldorf team seamlessly transition to a purely digital experience – without any loss of quality. This brand new tool offers agents the ability to lead their clients through a virtual tour by generating a remotely-controlled unique link. This allows agents to maintain control of the narrative while presenting an array of diverse media.
Pulling each client’s data from Spark, agents can now take their clients on a guided tour using only a simple link – all while maintaining the level of quality seen in the showroom. Although this tool was conceived due to COVID-19, Property Platform is confident that Waldorf and others will continue to see its utility in the future, especially with international buyers.
BACKGROUND ON PROPERTY PLATFORM
Property Platform’s software enhances residential and commercial real estate sales and marketing teams’ ability to give best in class presentations to potential clients, by utilizing cutting-edge tools anywhere – both online and offline – and using a bold and compelling design to position the organization as technology savvy and at the forefront of real-estate.
BACKGROUND ON SPARK
<a href="http://spark.re">Spark</a> provides real estate developers and their sales and marketing teams with a comprehensive software platform that consolidates project data alongside various processes required during the pre marketing and sales stages of a new development project.
Spark’s platform has become an essential tool for successful project sell outs on over 1000 projects across North America and the world, and the platform continues to evolve as the needs of the market do.
Not only does Spark digitize the deal writing and signing process for high volume sales programs, it enables teams to generate brand and project awareness during early registration phases, and allows sales teams to move inventory more efficiently through the software’s industry tailored CRM, Inventory Management and post sale commission, deposit, document tracking features.

Property Platform & Spark

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In February 2020, the sales gallery for the Towers of The Waldorf Astoria opened its doors to the public, with Property Platform powering its impressive multi-room experience. Property Platform controls six displays throughout the space, including an immersive curved LED wall that accurately displays renderings to scale. In addition, our software integrates with multiple 3rd party systems, including an interactive history experience and two architectural models that depict the building and surrounding cityscape. Property Platform also created a real-time, virtual 3D version of the building model, allowing the sales team to show apartments in context—even when outside the sales gallery. And to fully support ongoing sales and marketing, Property Platform integrates with the Spark CRM system that the team at Douglas Elliman uses to manage the project.
The COVID-19 epidemic has created unprecedented challenges for the luxury residential real-estate market. Forced to utilize conferencing tools such as Zoom to replace in-person meetings, many sales teams now find themselves dealing with lost connections and delays, as well as compromised image and video quality.
Realizing the importance of showcasing these assets, Property Platform developed a cutting edge solution to help the Waldorf team seamlessly transition to a purely digital experience – without any loss of quality. This brand new tool offers agents the ability to lead their clients through a virtual tour by generating a unique remotely-controlled link. This allows agents to maintain control of the narrative while presenting an array of diverse media.
With a simple link, agents can take their clients on a guided tour with a personal touch while still maintaining the quality that’s seen at a showroom. Although this tool was conceived due to COVID 19, Property Platform is confident that Waldorf and others will continue to see its utility in the future, especially with non-local buyers.
Originally built in 1931, the fully renovated Art Deco building will include 375 residences ranging from studios to penthouses—as well as 375 hotel rooms. The team includes architects Skidmore Owings & Merrill, interior designer Jean-Louis Deniot, developer Dajia US, and Douglas Elliman Development Marketing. Hotel interiors are being executed by Pierre-Yves Rochon Inc, and Simon de Pury is the residential art curator. Douglas Elliman is handling US sales while Knight Frank manages sales abroad.
Photos taken by Michael Young

Waldorf Astoria

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In October 2019, Property Platform debuted its first commercial real estate project in partnership with the OKO Group: 830 Brickell. 830 Brickell, designed by Adrian Smith + Gordon Gill, will be the second-tallest office building in Miami. 
Property Platform showcases 830 Brickell’s rich content through a variety of narrative tools including, high resolution renderings, film, neighborhood maps, and an elegant unit finder with an interactive axonometric model.

830 Brickell

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830_Brickell_View_09_Rooftop

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Last October, we packed our bags for the Music City to install Property Platform onsite at the new Four Seasons Residences. We are excited to break into the evolving luxury real estate market in Nashville, one of the most vibrant and fast-growing cities in the United States.
Together with their partners, Congress Group and AECOM Capital, Four Seasons Hotels are debuting their first Tennessee location in what will be the third tallest building in all of Nashville. In the Sales Gallery, our app drives rich content to four 4K screens as well as a touchscreen that will be exhibited in the Immersion and Presentation room.

Four Seasons Private Residences Nashville

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We launched Property Platform at Beckford House & Tower, a co-branded pair of residential buildings designed by Studio Sofield. Located on New York’s Upper East Side, the project takes advantage of the newly completed Second Avenue subway stop at 86th Street, compelling clients to invest in one of the most historic neighborhoods in Manhattan.
Integration of Property Platform creates an enhanced sales experience. Featured on multiple displays throughout the sales center, our software vividly presents the two distinct—yet complementary—buildings. With a centralized grid, sales agents are able to easily toggle between the two buildings and search the project’s entire inventory, showcasing the beautiful, immersive content created for the development. In addition, Property Platform can control both the physical architectural models in the space plus digital axonometric models that can highlight by floor, amenity, and individual unit.

Beckford House and Tower

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EXT03_E80th_Crown_E8_thumbnail

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Sumaida + Khurana and LENY commissioned world-renowned Portuguese architect, Alvaro Siza, to design 611 West 56th Street. This 172,000 SF condominium in Manhattan houses 80 luxury residences with expansive views of Hell’s Kitchen, the Hudson River, and Midtown. Exquisitely proportioned and gracefully balanced, it is a beacon of architectural elegance on New York’s west side.
The 611 West 56th St. sales gallery, designed by Noe & Associates, includes a 9-panel screen wall in the main presentation space as well as two smaller 4K displays in side rooms. The main space also includes an interactive touch-table and a beautifully styled wooden building model—all controlled by Property Platform’s bespoke interface.
Siza is making his debut in the US with this beautiful project, which represents a major milestone for the architect and for Property Platform.

611 West 56th St

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05_Building Entrance

Missoni Baia is Property Platform’s second partnership in Miami with the team at OKO Group. The 57-story luxury condominium tower is rising along 200 feet of unrivaled Biscayne Bay frontage and is poised to become an indelible landmark of the city.
In collaboration with the Missoni family, the tower is the iconic fashion house’s first-ever branded residential development. Located in the neighborhood of Edgewater, the tower consists of 146 expansive residences, each with waterfront views, multiple configurations, and a wide range of square footage. Our technology allows agents to showcase all options while seamlessly incorporating the Missoni Baia brand.

Missoni Baia

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MissoniBaia_Skyline

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The Greenwich West sales center launched this past October in Hudson Square, at the intersection of Greenwich Village, SoHo and TriBeCa. This project gave the team at Property Platform the exciting opportunity to collaborate with creative agency, Jakob & Jakob. It was also another chance to integrate with Microsoft’s nimble Surface Studio.
Greenwich West is developed by Strategic Capital, Cape Advisors, and Forum Absolute Capital Partners. It will have 170 loft-style apartments designed by Paris-based architecture firm, Loci Anima, architect of record Adamson Associates, and interiors by Sebastien Segers. Corcoran Sunshine Marketing Group will be managing sales.

Greenwich West

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