The Brooklyn Tower

The Brooklyn Tower


JDS Development




Brooklyn, USA


SHoP Architects


Noe & Associates


Gabriel Saunders

JDS Development and SHoP Architects have taken one of Brooklyn’s most iconic historic business centers and transformed it into a luxury residential district with over 400 luxury apartments available. A soaring height of 1,073-foot provides expansive views across Brooklyn and Manhattan, and instantly makes this building a landmark.

Property Platform worked alongside JDS, SHoP architects, and our friends at Noe & Associates on this unique project. Property Platform installed a set of integrated screens onsite in the 46th floor model residences, allowing the sales team to present from any number of screens in each of these spaces. The immersive sales application, tailored to Brooklyn Tower’s branding, has several interactive features including a stylized virtual model of the tower and amenity diagram. Post appointment, the sales teams at Douglas Elliman in New York, and Knight Frank abroad are able to increase engagement through Property Platform’s Custom URL – personalized microsites with each of their client’s preferred units. When in-person appointments are not possible, the sales team is using our remote presentation tool to reach prospective buyers around the world.

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