56a02722ae5bc-55830a562ff3f-2_dsc9916_resize

56a02722ae5bc-55830a562ff3f-2_DSC9916_resize

exterior-3

Exterior

img_0127

IMG_0127

ineterior

img_0128

IMG_0128

Developers Fortis Property Group paired with Architect Stantec to create the new dramatic and enchanting residential development, Parker Project. The Parker building is based in the heart of Boston where you are met with culture and entertainment, cobblestone streets and charming boutiques alongside views overlooking Boston Common. The luxurious development will contain 168-unit condominiums as well as sophisticated amenities on the lower, ground and rooftop levels.
We incorporated the Parker Project branding and stylized the application to fit exactly what the client requested. Property Platform built a Sales and Marketing tool that can be used globally, independent of internet connection, to give their team the ability to present seamless sales experience at any given moment. With this particular project, instead of incorporating a sales gallery integration, we gave them the ability to airplay their presentation onto any screen using the Ipad as the controller.
We built the application to contain high quality 4k resolutions, the ability to interact with corresponding unit views and floorplans, alongside filtering out the units in a sub navigation manner. Within the application we have also created a section dedicated to the fabulous neighborhood and the exceptional team behind the design and build of Parker Project.
The marketing tool we created for Parker Project means that the sales team has easy access to all information they would need to make an effortless sale pre-build.

The Parker

exterior-2

cortland_header-images_220302_6

cortland-exterior

Cortland Exterior

cortland-view

Cortland View

img_0144

IMG_0144

The Cortland is the newest residential waterfront property to join the historic West Chelsea neighborhood of Manhattan. Inspired by the surrounding area’s rich architectural history, the project is a collaboration between acclaimed architects Robert A.M. Stern and Olson Kundig and developed by Related. The Cortland boasts a total of 144 residences including feature units hosting private terraces overlooking the Hudson River and crowned by three floors of penthouse residences.
Working alongside Related’s creative team Property Platform ensured that every touchpoint of the digital sales experience was true to the Cortland’s elevated aesthetic. We used our bespoke software to both enhance the physical onsite sales gallery as well as create an interactive experience within our app and accessible via tablet. Property Platform aimed to accelerate sales and provide a valuable tool for The Cortland sales team. We did this by:
<ul>
<li>Building a customized application using our unique software that includes an apartment finder and provides panoramic views from each floor accessible via a web browser or iPad.</li>
<li>Including a CMS system that enables brokers to track new and existing clients.</li>
<li>Providing brokers with the ability to send a personalized PDF brochure of their favorite units with all relevant information.</li>
<li>Built an integrated onsite sales gallery with LED Model Lighting which was able to light up specific areas of the model building during presentations. This allows brokers to “light up” individual units, amenities, and wings of the building.</li>
</ul>

The Cortland

suttontower_rendering_02_crownhero

SuttonTower_Rendering_02_CrownHero

img_0661

IMG_0661

img_0662

IMG_0662

Property Platform partnered with Gamma Real Estate and JVP Management to create a sales tool specifically tailored for the launch of Sutton Tower. Designed by Thomas Juul-Hansen, the tower offers panoramic views of the New York City skyline and boasts 22,000 square feet of amenities. Sutton Tower amenities will include a 50-foot-long swimming pool, spa suites, multiple steam rooms, an infrared sauna, a fitness center with yoga and dance studios, a training and boxing room, a lounge with billiards and outdoor dining terrace, a library, a media room, and a private landscaped garden.
We collaborated with their creative agency, Pandiscio Green, to develop and build a bespoke sales and marketing tool that integrates seamlessly with their sales gallery. Using the iPad as a control device, the sales team at Corcoran Sunshine can effortlessly present Sutton Tower, utilizing the screens to project high-quality content and create an enhanced sales experience.

Sutton Tower, 430 East 58

Sutton Tower

Client

Client

Sector

Location

Architect

Creative

Visualizations