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Penthouse in NYC’s West Village Listed at a Record $87.5 Million

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Inside Faena Residences Miami, Faena’s First Standalone Residential Project

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AI-Enhanced Immersive Experiences in Luxury Real Estate Sales and Marketing

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Mareterra takes Monaco into new waters

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Property Platform is honored to support the residential transformation of the iconic Flatiron Building. Originally completed in 1902 by renowned architect Daniel Burnham as the Fuller Building, the structure remains one of the most instantly recognizable silhouettes in the world with its distinctive triangular form. Its pioneering steel-frame construction positioned it among the world’s earliest skyscrapers, redefining what was possible in urban architecture. 
Today, the building enters a new chapter as private residences, with a transformation led by architect William Sofield and developed by The Brodsky Organization and The Sorgente Group.
In an intimate and sophisticated sales suite, Property Platform serves as the primary sales tool. The experience unfolds across three display screens:one large central presentation and two more focused touchpoints that invite buyers to interact with the system directly to view floor plans and other media.
Property Platform also created a suite of luxury post-appointment tools that allow the sales team to maintain momentum through personalized, high-impact follow-up. . These tools have already contributed to record-breaking results for the project.

The Flatiron Building

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Credit Mandarin Oriental

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We are thrilled to announce the launch of our integrated sales experience at the Residences Mandarin Oriental Miami’s new sales pavilion.
Developed by Swire Properties, the Residences Mandarin Oriental Miami is set to elevate luxury living in Miami. The development is uniquely located on Brickell Key – a secluded island sanctuary moments from Brickell City Center. Two architecturally significant towers will feature more than 80,000 square feet of indoor and outdoor amenities.  Offering unobstructed, panoramic views of Biscayne Bay and the Miami cityscape, its offerings will truly be unique in Miami’s bustling market.
Working alongside creative agency Noe & Associates, we have played a pivotal role in powering the Mandarin Oriental’s final sales pavilion with our advanced digital solutions. Our team has seamlessly integrated our cutting-edge software into this state-of-the-art sales environment, optimizing multiple screens across the space to provide a high-definition, immersive experience for potential buyers. Additionally, we have developed an integrated virtual model that beautifully showcases the towers, podium, and surrounding city.
This project highlights our commitment to blending technology with elegance, creating a sophisticated and engaging experience for clients. Our integrated software solutions empower the Mandarin Oriental’s sales team to present their offerings in a compelling and interactive manner, both in-person and virtually. Whether through customized content, interactive neighborhood models, or immersive presentations, we ensure a seamless and luxurious experience for all clients, reflecting the high standards of the Mandarin Oriental brand.

Mandarin Oriental, Miami

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Property Platform is proud to serve as the dedicated sales technology for one of Miami’s most anticipated developments: Fouquet’s Hotel and Residences, the Design District’s first residential project and Pritzker Prize-winning architect Sir David Chipperfield’s debut in Florida. 
Planned for 39 NE 39th Street, the 26-story tower will house 143 condominium residences alongside a luxury hotel component. Fort Partners, Raycliff Capital, Miami Design District Associates, and Constellation Hotels Holding Ltd. are leading the development, with sales and marketing handled exclusively by Corcoran Sunshine Marketing Group. 
Within the dedicated sales gallery, Property Platform is installed across three distinct presentation spaces, where visitors explore renderings, views, and interactive storytelling tools that bring the building and its context to life. Inventory is presented through an intuitive unit finder featuring a virtual model of the building and the surrounding Design District, highlighting proximity to the neighborhood’s world-renowned shops, galleries and restaurants.
Following each appointment, the sales team can easily deliver a personalized microsite to every client, recapping the presentation and highlighting their selected units’ plans, renderings, and views. A custom-collated PDF floorplan package accompanies each microsite. Property Platform’s new User Dashboard also gives the sales team visibility into buyer engagement with these materials, enabling timely, informed follow-ups.

Fouquet's Hotel & Residences

Fouquet’s Hotel & Residences

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Situated along one of New York’s most storied avenues, 1122 Madison blends classic architectural sensibility with a contemporary residential vision. Thoughtfully scaled and deeply rooted in its context, the project offers a quiet sense of luxury just moments from Central Park and the cultural institutions that define the neighborhood. 
Property Platform is designed to support both on-site and remote sales, giving brokers an intuitive, visually rich way to present the building’s residences and amenities. Buyers can explore layouts, views, and key lifestyle features through a seamless, guided experience that brings clarity to every detail. 
Architectural renderings, site context, and brand storytelling are seamlessly integrated throughout, ensuring the full vision of 1122 Madison is communicated with consistency and precision. 
Beyond the in-meeting experience, the platform extends the conversation through a custom URL microsite sent to buyers after each meeting. This personalized destination summarizes the discussion, highlighting the specific residences, views, and materials reviewed, and allows buyers to revisit the information at their own pace. 
The microsite also provides the sales team with valuable insight into buyer engagement. Clear analytics reveal what content is viewed, how often it is revisited, and which residences generate the strongest interest, enabling more informed follow-up and more meaningful conversations. 
This all-in-one sales ecosystem equips the team with a sophisticated digital tool that reflects the understated elegance of the development, elevating the buyer experience well beyond the meeting itself.

1122 Madison Avenue

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Every great building has a story.Property Platform helps you tell it.

Property Platform is the bespoke sales and marketing solution for the world’s most sophisticated real estate. Control your library of content, media, and experiences with a single app.

Select Projects

The Brodsky Organization and the Sorgente Group

The Flatiron Building

Swire Properties

Mandarin Oriental, Miami

Fort Partners, Raycliff Capital, Miami Design District Associates, Constellation Hotels Holding

Fouquet's Hotel & Residences

Legion Investment Group, Nahla Capital

1122 Madison Avenue

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