Diller Scofidio + Renfro & Rockwell Group (15 Hudson Yards), Skidmore, Owings & Merrill (35 Hudson Yards), Robert A.M. Stern Architects (The Cortland)
New York, New York
Hudson Yards is New York’s newest neighborhood and home to luxury shopping, culinary experiences, entertainment and modern residences. In partnership with Related Companies and Corcoran Group, Property Platform developed a platform that functions both as a corporate presentation tool and universal sales tool for each of the west side residential developments, including 15 Hudson Yards, 35 Hudson Yards, Lantern House, and Zaha Hadid’s 520 W28.
By combining Related’s entire portfolio into one platform, sales agents now have the ability to cross sell in a showroom or on-the-go, and the executive team is provided at-a-glance visibility into sales performance.
Creating an application that could house such an expansive portfolio presented an exciting challenge. We redesigned our software to seamlessly support a unique branded interface for each individual project. And, with our intuitive technology, each sales team can set their device to visually prioritize their own building, while still allowing for cross sales between developments.
An additional feature we developed was an individual unit search. Agents can now quickly access the exact unit a client is interested in buying. The search bar is particularly useful for a project of this size as the residence finder stores over 1,000 units.
As the Related’s portfolio grows, so will their Property Platform. We look forward to being a part of it!