Shell Bay

Shell Bay Residences


Witkoff and PPG


Witkoff and PPG




Miami, USA


Kobi Karp


King and Partners

Introducing our partnership with Shell Bay Residences, the new development by Development firms, Witkoff and PPG, hosts an array of luxurious amenities including: private golf club, The Shell Bay Club; a tennis center; pickleball and padel courts; a 48-slip private yacht club; and a private members’ Clubhouse with a spa and fitness center. There will be 108 residences over 20 stories with one- to four-bedroom floor plans. There will also be an exclusive collection of penthouse homes with private outdoor spaces and plunge pools in select residences. With residences set to open in 2025, the sales team wanted to hit the ground running and ensure they could provide their clients with a seamless sales presentation in person or remotely.

Property Platform were given the exciting opportunity to work alongside their creative team, King and Partners, to produce a custom sales and marketing tool that will combine our seamless functionality with their vibrant design and can integrate with their sales gallery. Onsite, Property Platform is displayed on a series of different screens throughout the sales suite, including an Immersive widescreen, where the building’s expansive 360 views and rendered interiors are shown to full effect. Within the app, Property Platform also created a real-time, virtual 3D version of the building model, allowing the sales team to show apartments in context — even when outside the sales gallery. The application also included the ability to compare floorplans, favourite units, pinch and zoom functionality on all content.

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