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Property Platform is delighted to be the sales and marketing partner of choice for Renzo Piano’s first two residential projects in the United States: Eighty Seven Park in Miami Beach and 565 Broome in the Soho neighborhood of New York City.
Terra Group in Miami and Bizzi & Partners in New York both invested in Property Platform as the key sales and marketing tool for both projects, powering each sales center with our bespoke technology. Agents will use our app to tell engaging visual narratives that not only detail all of the residential features but that also communicate in the same elegant vernacular as the architectural vision.

Renzo Piano

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Related Companies trusted Property Platform as the key sales and marketing solution for the most exclusive building in downtown New York—their visionary development at 70 Vestry. The most expensive property ever launched in New York City as of 2016, 70 Vestry has over 30 residences with an average price of $14 million per unit. The project, designed by architect Robert A.M. Stern and interior designer Daniel Romualdez, is setting a new benchmark for luxury real estate in Manhattan and beyond.
The sales gallery, located one block from the site, uses Property Platform to create a highly visual sales experience on par with the standard of the building. Our intuitive technology controls two 90-inch 4K screens, the lighting on a fully integrated architectural model of the building, and lighting controls in the two main presentation rooms. Agents can also use Property Platform to present the project outside the sales gallery on their tablet devices.

70 Vestry

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Property Platform is the trusted partner of Sumaida + Khurana, the developers of 152 Elizabeth Street by architectural master, Tadao Ando. The sales and marketing teams at Compass and S + K were looking for a best-in-class solution to launch this very special, one-of-a-kind building. Property Platform was the natural choice, providing the sales agents with an agile content system capable of communicating the luminous vision of the architect. 
Empowering the sales team with this platform allowed them to deliver breakthrough presentations that draw from a diverse library of media and information. The property has already hit record prices for a non-penthouse sale in the hot NYC neighborhood.

152 Elizabeth Street

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152 Elizabeth Street

152 Elizabeth Street

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