Waldorf Astoria

Waldorf Astoria


Dajia US


Residential & Hotel


Manhattan, New York


Skidmore Owings & Merrill

In February 2020, the sales gallery for the Towers of The Waldorf Astoria opened its doors to the public, with Property Platform powering its impressive multi-room experience. Property Platform controls six displays throughout the space, including an immersive curved LED wall that accurately displays renderings to scale. In addition, our software integrates with multiple 3rd party systems, including an interactive history experience and two architectural models that depict the building and surrounding cityscape. Property Platform also created a real-time, virtual 3D version of the building model, allowing the sales team to show apartments in context—even when outside the sales gallery. And to fully support ongoing sales and marketing, Property Platform integrates with the Spark CRM system that the team at Douglas Elliman uses to manage the project.

Originally built in 1931, the fully renovated Art Deco building will include 375 residences ranging from studios to penthouses—as well as 375 hotel rooms. The team includes architects Skidmore Owings & Merrill, interior designer Jean-Louis Deniot, developer Dajia US, and Douglas Elliman Development Marketing. Hotel interiors are being executed by Pierre-Yves Rochon Inc, and Simon de Pury is the residential art curator. Douglas Elliman is handling US sales while Knight Frank manages sales abroad.

Photos taken by Michael Young

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