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Property Platform has partnered with Related Companies on South Flagler House, their newest luxury high rise residential development project based in Palm Beach, Florida. Constructed on Florida’s Gold Coast, South Flagler House was designed by Architects RAMSA and Pembrooke & Ives.
In total South Flagler House boasts ninety-one residences in three to six-bedroom homes, penthouses, and townhouses. Residents will have access to the impressive amenities including; wellness facilities, waterfront swimming pools and cabanas, and private g­ardens.
Property Platform understood that this was a one of a kind real estate project that needed a sales and marketing tool to match. Using our bespoke property technology, we created an application that was as seamless and as high quality as the building itself. The app has a range of functionalities; showcasing detailed floor plans, an apartment finder, views to compare, the ability to switch between the two buildings and townhomes. We also included a section of content that contained in depth details on the team behind this significant development, all wrapped into a customized application that fitted the brand.

South Flagler House

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For decades the Shore Club hotel has had an legendary presence on Miami Beach and has now launched the Shore Club Private Collection, 49 residences designed by Robert A.M. Stern Architects including a new 200-foot-tall oceanfront tower from the legendary architect that is his nautical-inspired spin on the area’s iconic architecture. Property Platform were hired to create a unique and immersive sales experience to help elevate sales in a sophisticated and effortless manner.
Property Platform worked alongside the Property Developers; Witkoff and Monroe Capital, Javas Lehn the creative agency and their sales team at Douglas Elliman to create a custom sales and marketing tool. This tool is created to be used in three key ways, as a stand alone presentation tool, as a controller for the sales gallery and as a remote presentation tool.
On this iconic project we integrated our presentation tool within the sales gallery, giving the sales team the ability to control content on 4k screens whilst simutalianlty controlling the 3d model thus giving the clients a completely immersive sales experience and eliminating the loss of content quality experienced with traditional screen sharing. The app itself is stylized and built to match with Shore Clubs branding, it contains a number of our functionalities including the apartment finder that contains 360 views, pinch and zoomable floor plans incorporated with a comparison tool and a remote presentation tool by which sales agents can lead their clients through a virtual tour using a custom remotely controlled web link – eliminating the loss of content quality experienced with traditional screen sharing.

Shore Club

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Apartment Finder

64 University, a unique 11-story residential development by Bsafal, working alongside KPF architecture firm and designed by Space Copenhagen is based in Manhattan’s Greenwich Village offering units to fit all requirements from small studio apartments to spacious penthouses. The 55,000-square-foot include 28 residences; 9 one-bedroom units, 13 two-bedroom units, 4 three-bedroom units and 2 penthouse units and is a project that is setting a new benchmark for unique residential developments and set to complete by October 2024.
Property Platform built the bespoke application for iOS containing their trademark sleek functionality. Art Direction and design for 64 University branding created by their Creative Agency Noe and Associates
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<li>A sales and marketing tool completely independent of wifi connection</li>
<li>A presentation tool that can be easily transported</li>
<li>A digital axonometric model used to highlight units within the face of the building</li>
<li>Incorporating a CMS system that enables the sales team at Douglas Elliman to track new and existing clients</li>
<li>Providing the brokers with the capacity to send a personalized PDF brochure to their clients including their preferred apartments</li>
<li>Featuring our apartment finder containing a bespoke filtration system, pinch and zoom floor plans with a comparison tool</li>
</ul>

64 University

64 University

64 University

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