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Introducing our partnership with Shell Bay Residences, the new development by Development firms, Witkoff and PPG, hosts an array of luxurious amenities including: private golf club, The Shell Bay Club; a tennis center; pickleball and padel courts; a 48-slip private yacht club; and a private members’ Clubhouse with a spa and fitness center. There will be 108 residences over 20 stories with one- to four-bedroom floor plans. There will also be an exclusive collection of penthouse homes with private outdoor spaces and plunge pools in select residences. With residences set to open in 2025, the sales team wanted to hit the ground running and ensure they could provide their clients with a seamless sales presentation in person or remotely.
Property Platform were given the exciting opportunity to work alongside their creative team, King and Partners, to produce a custom sales and marketing tool that will combine our seamless functionality with their vibrant design and can integrate with their sales gallery. Onsite, Property Platform is displayed on a series of different screens throughout the sales suite, including an Immersive widescreen, where the building’s expansive 360 views and rendered interiors are shown to full effect. Within the app, Property Platform also created a real-time, virtual 3D version of the building model, allowing the sales team to show apartments in context — even when outside the sales gallery. The application also included the ability to compare floorplans, favourite units, pinch and zoom functionality on all content.

Shell Bay Residences

Shell Bay

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The Residences at 1428 Brickell is set to revolutionize Miami’s Brickell skyline as the world’s first luxury solar-powered high-rise residential tower. The tower will soar to a height of 850 feet and offers 189 distinctive homes along with over 80,000 square feet of amenities. A collaborative effort by ACPV Architects, Arquitectonica and Ytech, this project seamlessly blends innovation and sustainability.
Ytech trusted Property Platform to create an advanced digital sales and marketing solution for this exceptional development. The Residences at 1428 Brickell demanded a sales gallery that reflects its visionary essence. With Property Platform expertly integrated, the historic Nolan House mansion has transformed into an experiential sales gallery, immersing clients in a journey that captivates from the outset.
Property Platform provides Ytech’s sales team with the ultimate digital solution to lead clients through a riveting experience within the two-story gallery.  Interactive displays, intricate scale models, and an immersive cinema room set the stage for discovery. The second floor unveils a spectacular model home complete with a 150-foot linear screen, revealing panoramic city and sea views in unparalleled detail. Property Platform allows multiple tours to occur simultaneously, ensuring a seamless and sophisticated experience for all clients.
Beyond the sales gallery, Property Platform empowers the sales team to connect with clients worldwide, whether in-person or virtually. Whether leveraging our app or remote presentation tool, sales teams can access customized 4k content, a virtual model with dollhouse views, zoomable floorplans, integrated 360 views, and unit information, all thoughtfully arranged to deliver an on-brand and consistent property narrative.

The Residences at 1428 Brickell

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Exterior

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RECENT SPACES

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Monogram, a new development situated in midtown Manhattan, draws inspiration from timeless New York City elegance fused with a contemporary perspective.
Property Platform collaborated with Hopson and their Brand Partner, Anthology, on this distinctive project. Within this venture, Property Platform implemented a series of interconnected screens on location, providing the sales staff with the flexibility to deliver seamless presentations across various spaces. The immersive sales application, customized to reflect Monogram’s branding, empowers the sales team’s ability to exhibit stunning renderings by Recent Spaces, comprehensive unit information, and intricate floor plans.
Additionally, Property Platform executed a seamless CRM integration in partnership with our friends at SPARK, facilitating effortless access to and modification of client and unit data by the team.

Monogram

Monogram

Monogram

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