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Raleigh Hero rend.

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The Raleigh, a beloved icon of Miami Beach, is poised to become a distinguished member of the esteemed Rosewood Hotels & Resorts family. Led by the renowned real estate development firm SHVO in partnership with acclaimed architect and interior designer Peter Marino, this incredible refurbishment aims to honor the hotel’s storied past while embracing the vibrant spirit of Miami Beach’s iconic Art Deco District.
Having successfully collaborated with SHVO on San Francisco’s Transamerica Pyramid, Property Platform was honored to craft a bespoke application for The Raleigh. Designed to enhance the sales experience, this innovative tool seamlessly integrates dynamic presentations with the property’s distinctive brand. Property Platform also developed a series of innovative interactive maps to guide potential buyers through the impressive onsite amenities. From The Raleigh Hotel to The Rosewood Residences and The Beach Club, these maps offer clients a captivating glimpse into the property’s diverse offerings, along with an interactive gallery highlighting Rosewood’s global portfolio.
With its storied past and promising future, Rosewood The Raleigh is set to establish new standards of luxury living in Miami Beach. From its meticulously restored facade to its record-setting penthouse, priced at over $150 million, every aspect of this landmark property exudes elegance, sophistication, and timeless allure.

The Raleigh

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Property Platform is delighted to be the sales and marketing partner of choice for Renzo Piano’s first two residential projects in the United States: Eighty Seven Park in Miami Beach and 565 Broome in the Soho neighborhood of New York City.
Terra Group in Miami and Bizzi & Partners in New York both invested in Property Platform as the key sales and marketing tool for both projects, powering each sales center with our bespoke technology. Agents will use our app to tell engaging visual narratives that not only detail all of the residential features but that also communicate in the same elegant vernacular as the architectural vision.

Renzo Piano

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RECENT SPACES

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Monogram, a new development situated in midtown Manhattan, draws inspiration from timeless New York City elegance fused with a contemporary perspective.
Property Platform collaborated with Hopson and their Brand Partner, Anthology, on this distinctive project. Within this venture, Property Platform implemented a series of interconnected screens on location, providing the sales staff with the flexibility to deliver seamless presentations across various spaces. The immersive sales application, customized to reflect Monogram’s branding, empowers the sales team’s ability to exhibit stunning renderings by Recent Spaces, comprehensive unit information, and intricate floor plans.
Additionally, Property Platform executed a seamless CRM integration in partnership with our friends at SPARK, facilitating effortless access to and modification of client and unit data by the team.

Monogram

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