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Cortland Exterior

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Cortland View

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The Cortland is the newest residential waterfront property to join the historic West Chelsea neighborhood of Manhattan. Inspired by the surrounding area’s rich architectural history, the project is a collaboration between acclaimed architects Robert A.M. Stern and Olson Kundig and developed by Related. The Cortland boasts a total of 144 residences including feature units hosting private terraces overlooking the Hudson River and crowned by three floors of penthouse residences.
Working alongside Related’s creative team Property Platform ensured that every touchpoint of the digital sales experience was true to the Cortland’s elevated aesthetic. We used our bespoke software to both enhance the physical onsite sales gallery as well as create an interactive experience within our app and accessible via tablet. Property Platform aimed to accelerate sales and provide a valuable tool for The Cortland sales team. We did this by:
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<li>Building a customized application using our unique software that includes an apartment finder and provides panoramic views from each floor accessible via a web browser or iPad.</li>
<li>Including a CMS system that enables brokers to track new and existing clients.</li>
<li>Providing brokers with the ability to send a personalized PDF brochure of their favorite units with all relevant information.</li>
<li>Built an integrated onsite sales gallery with LED Model Lighting which was able to light up specific areas of the model building during presentations. This allows brokers to “light up” individual units, amenities, and wings of the building.</li>
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The Cortland

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SFH 2

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Property Platform has partnered with Related Companies on South Flagler House, their newest luxury high rise residential development project based in Palm Beach, Florida. Constructed on Florida’s Gold Coast, South Flagler House was designed by Architects RAMSA and Pembrooke & Ives.
In total South Flagler House boasts ninety-one residences in three to six-bedroom homes, penthouses, and townhouses. Residents will have access to the impressive amenities including; wellness facilities, waterfront swimming pools and cabanas, and private g­ardens.
Property Platform understood that this was a one of a kind real estate project that needed a sales and marketing tool to match. Using our bespoke property technology, we created an application that was as seamless and as high quality as the building itself. The app has a range of functionalities; showcasing detailed floor plans, an apartment finder, views to compare, the ability to switch between the two buildings and townhomes. We also included a section of content that contained in depth details on the team behind this significant development, all wrapped into a customized application that fitted the brand.

South Flagler House

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Developer JVP Management and Architects Thomas Juul-Hansen & Stephen B. Jacobs Group partnered up to create 96+Broadway, a sophisticated residential building that was designed to embody the grandeur of the Upper West Side.
The development offers 131 luxurious units ranging up to 5 bedrooms, all offering gracious balance of space and light. Within this development there are a number of remarkable amenities including; a 75-foot saltwater pool surrounded by spa facilities, a fitness center, squash court, a roof terrace that transforms into a twilight outdoor cinema, a children’s play room and more.
Property Platform built a customized application that was designed by our creative team, Pandisco Green, in keeping with 96+Broadways specific brand guidelines and created with a vision of delivering a seamless presentation tool that helps enhance and elevate the sales experience.
The application includes:
<ul>
<li>An apartment finder and provides panoramic views from each floor.</li>
<li>A CMS system that allows the team at Compass Development Marketing Group to track new and existing clients.</li>
<li>A tool which enables brokers to send a personalized PDF brochure of their favorite units with all relevant information.</li>
<li>An apartment finder, containing customizable filtration system, pinch and zoom floor plans , and a comparison tool</li>
</ul>

Thomas Juul-Hansen & Stephen B. Jacobs Group

96+Broadway

96+Broadway

96+Broadway

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