
1122 Madison Avenue
1122 Madison Avenue
Client
Legion Investment Group, Nahla Capital
Sector
Residential
Location
New York, NY
Architects
Hill West Architects, Studio Sofield
Creative
Noe & Associates
Visualizations
Hayes Davidson, Visualization One
Situated along one of New York’s most storied avenues, 1122 Madison blends classic architectural sensibility with a contemporary residential vision. Thoughtfully scaled and deeply rooted in its context, the project offers a quiet sense of luxury just moments from Central Park and the cultural institutions that define the neighborhood.
Property Platform is designed to support both on-site and remote sales, giving brokers an intuitive, visually rich way to present the building’s residences and amenities. Buyers can explore layouts, views, and key lifestyle features through a seamless, guided experience that brings clarity to every detail.
Architectural renderings, site context, and brand storytelling are seamlessly integrated throughout, ensuring the full vision of 1122 Madison is communicated with consistency and precision.
Beyond the in-meeting experience, the platform extends the conversation through a custom URL microsite sent to buyers after each meeting. This personalized destination summarizes the discussion, highlighting the specific residences, views, and materials reviewed, and allows buyers to revisit the information at their own pace.
The microsite also provides the sales team with valuable insight into buyer engagement. Clear analytics reveal what content is viewed, how often it is revisited, and which residences generate the strongest interest, enabling more informed follow-up and more meaningful conversations.
This all-in-one sales ecosystem equips the team with a sophisticated digital tool that reflects the understated elegance of the development, elevating the buyer experience well beyond the meeting itself.

