Shore Club

Shore Club

Client

Witkoff and Monroe Capital

Client

Witkoff and Monroe Capital

Sector

Residential

Location

Miami, USA

Architect

Robert A.M. Stern

Creative

Javas Lehn Studio

Visualizations

The Boundary

For decades the Shore Club hotel has had an legendary presence on Miami Beach and has now launched the Shore Club Private Collection, 49 residences designed by Robert A.M. Stern Architects including a new 200-foot-tall oceanfront tower from the legendary architect that is his nautical-inspired spin on the area’s iconic architecture. Property Platform were hired to create a unique and immersive sales experience to help elevate sales in a sophisticated and effortless manner.

Property Platform worked alongside the Property Developers; Witkoff and Monroe Capital, Javas Lehn the creative agency and their sales team at Douglas Elliman to create a custom sales and marketing tool. This tool is created to be used in three key ways, as a stand alone presentation tool, as a controller for the sales gallery and as a remote presentation tool.

On this iconic project we integrated our presentation tool within the sales gallery, giving the sales team the ability to control content on 4k screens whilst simutalianlty controlling the 3d model thus giving the clients a completely immersive sales experience and eliminating the loss of content quality experienced with traditional screen sharing. The app itself is stylized and built to match with Shore Clubs branding, it contains a number of our functionalities including the apartment finder that contains 360 views, pinch and zoomable floor plans incorporated with a comparison tool and a remote presentation tool by which sales agents can lead their clients through a virtual tour using a custom remotely controlled web link – eliminating the loss of content quality experienced with traditional screen sharing.

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