56a02722ae5bc-55830a562ff3f-2_dsc9916_resize

56a02722ae5bc-55830a562ff3f-2_DSC9916_resize

equinox

gridforwebsite

15hy

hywebsite

Hudson Yards is New York’s newest neighborhood and home to luxury shopping, culinary experiences, entertainment and modern residences. In partnership with Related Companies and Corcoran Group, Property Platform developed a platform that functions both as a corporate presentation tool and universal sales tool for each of  the west side residential developments, including 15 Hudson Yards, 35 Hudson Yards, Lantern House, and Zaha Hadid’s 520 W28.
By combining Related’s entire portfolio into one platform, sales agents now have the ability to cross sell in a showroom or on-the-go, and the executive team is provided at-a-glance visibility into sales performance.
Creating an application that could house such an expansive portfolio presented an exciting challenge.  We redesigned our software to seamlessly support a unique branded interface for each individual project.  And, with our intuitive technology, each sales team can set their device to visually prioritize their own building, while still allowing for cross sales between developments.
An additional feature we developed was an individual unit search. Agents can now quickly access the exact unit a client is interested in buying. The search bar is particularly useful for a project of this size as the residence finder stores over 1,000 units.
As the Related’s portfolio grows, so will their Property Platform.  We look forward to being a part of it!

Diller Scofidio + Renfro & Rockwell Group (15 Hudson Yards), Skidmore, Owings & Merrill (35 Hudson Yards), Robert A.M. Stern Architects (The Cortland)

Related Collection

collection-property-platform2

Collection-property-platform2

img_0121-reduced

IMG_0121 - reduced

img_0122-reduced

IMG_0122 - reduced

img_0123-reduced

IMG_0123 - reduced

In November 2021, Property Platform went live at the sales gallery for The Solaire in Manhattan’s Battery Park City.  The Solaire team includes developer The Albanese organization, Architects COOKFOX, and the sales team at Corcoran Sunshine.  The Solaire has 293 luxury residences and amenities including 24-hour concierge service, porters, a live-in resident manager, a children’s playroom, a media room, and bike room, in-building parking and electric vehicle charging.
The Solaire was also the first LEED Gold-certified high-rise in the United States. The building uses cutting-edge technologies such as rainwater irrigation to sustain green roofs, photovoltaic cells for electricity, and a state-of-the-art air conditioning system with MERV14 filtration that removes harmful pollutants from the air.
For their sales application we created a build compatible with both iOS and Microsoft Surface help tell the story of the conversion, the “Green Story,” and the surrounding neighborhood of Downtown Manhattan.  Our apartment finder also seamlessly helps the sales team toggle between the Original and COOKFOX collections.

The Solaire

i_8_one_essex_crossing_202_broome_street_private_terraces_original-1

i_8_One_Essex_Crossing_202_Broome_Street_Private_terraces_original (1)

image-from-ios

Image from iOS

In the past few years, Downtown Manhattan has experienced a development boom.  Essex Crossing especially has transformed the Lower East Side, bringing a new food bazaar, retail stores and office space.  In addition, the new LES project developed by Taconic has launched sales for their new residential building at 202 Broome designed by Architects CetraRuddy.
The One Essex Crossing showroom gave the team at Property Platform the exciting opportunity to work on a large-scale development in one of New York’s most lively neighborhoods. In partnership with the creative agency, Sideways, we created a bespoke version of our app, combining our seamless functionality with their vibrant design.
In addition to comparing floorplans, displaying views, and controlling the showroom’s architectural model, our application showcases the expansive amenities program, including the lower level Market Line that opened in 2020, as well as a verdant new elevated garden that will be available to the public later this year.
Property Platform was delighted to bring the Essex Crossing project to life and help new potential residents visualize the endless opportunities the neighborhood has to offer.

One Essex Crossing

One Essex Crossing

One Essex Crossing

Client

Architect

Sector

Location

Creative

Visualization