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Screenshot 2019-03-11 at 19.56.45 copy

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First Phase of Mercedes-Benz Places Goes Vertical in Brickell, Miami

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The Residences at 1428 Brickell is set to revolutionize Miami’s Brickell skyline as the world’s first luxury solar-powered high-rise residential tower. The tower will soar to a height of 850 feet and offers 189 distinctive homes along with over 80,000 square feet of amenities. A collaborative effort by ACPV Architects, Arquitectonica and Ytech, this project seamlessly blends innovation and sustainability.
Ytech trusted Property Platform to create an advanced digital sales and marketing solution for this exceptional development. The Residences at 1428 Brickell demanded a sales gallery that reflects its visionary essence. With Property Platform expertly integrated, the historic Nolan House mansion has transformed into an experiential sales gallery, immersing clients in a journey that captivates from the outset.
Property Platform provides Ytech’s sales team with the ultimate digital solution to lead clients through a riveting experience within the two-story gallery.  Interactive displays, intricate scale models, and an immersive cinema room set the stage for discovery. The second floor unveils a spectacular model home complete with a 150-foot linear screen, revealing panoramic city and sea views in unparalleled detail. Property Platform allows multiple tours to occur simultaneously, ensuring a seamless and sophisticated experience for all clients.
Beyond the sales gallery, Property Platform empowers the sales team to connect with clients worldwide, whether in-person or virtually. Whether leveraging our app or remote presentation tool, sales teams can access customized 4k content, a virtual model with dollhouse views, zoomable floorplans, integrated 360 views, and unit information, all thoughtfully arranged to deliver an on-brand and consistent property narrative.

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The Rosewood Residences Beverly Hills represents the first standalone residential project by Rosewood Hotels & Resorts in California. Designed by the esteemed Danish architect Thomas Juul-Hansen of New York, this limited collection comprises 17 estate homes, six of which feature private outdoor pools and spas. Prestigious à la carte services and world-class amenities that Rosewood is known for require a sales technology that leads with storytelling – making Property Platform the natural solution for their sales and marketing technology platform.
 
Property Platform equipped the Rosewood Beverly Hills sales team with the ability to seamlessly engage their clients worldwide. With sales launching before the completion of the presentation gallery, agents utilized the iPad app to meet clients in the field and our remote presentation tool allowed agents to meet with clients who could only connect virtually. Both solutions deliver the Rosewood story – one that successfully caters to the discerning preferences of luxury residential buyers; with thoughtfully curated high-resolution content, a virtual model with dollhouse views, interactive floor plans, and thorough unit details, all meticulously organized for the most discerning buyer.

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The Raleigh, a beloved icon of Miami Beach, is poised to become a distinguished member of the esteemed Rosewood Hotels & Resorts family. Led by the renowned real estate development firm SHVO in partnership with acclaimed architect and interior designer Peter Marino, this incredible refurbishment aims to honor the hotel’s storied past while embracing the vibrant spirit of Miami Beach’s iconic Art Deco District.
Having successfully collaborated with SHVO on San Francisco’s Transamerica Pyramid, Property Platform was honored to craft a bespoke application for The Raleigh. Designed to enhance the sales experience, this innovative tool seamlessly integrates dynamic presentations with the property’s distinctive brand. Property Platform also developed a series of innovative interactive maps to guide potential buyers through the impressive onsite amenities. From The Raleigh Hotel to The Rosewood Residences and The Beach Club, these maps offer clients a captivating glimpse into the property’s diverse offerings, along with an interactive gallery highlighting Rosewood’s global portfolio.
With its storied past and promising future, Rosewood The Raleigh is set to establish new standards of luxury living in Miami Beach. From its meticulously restored facade to its record-setting penthouse, priced at over $150 million, every aspect of this landmark property exudes elegance, sophistication, and timeless allure.

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In Boerum Hill, Brooklyn, a stunning 7-story, 209,000-square-foot building, developed by Avdoo Partners Development, seamlessly complements Bergen’s tree-lined street with its elegant design and thoughtful architecture. Property Platform worked in close collaboration with the creative team at Pandiscio Green, to design and develop a custom sales and marketing app for Bergen, where the user experience aligns perfectly with Avdoo Partners’ vision. Our successful partnerships with Pandiscio Green have been instrumental in bringing several high-profile projects to life, including 888 Brickell Dolce & Gabbana and Sutton Tower.
The immersive sales application has been meticulously tailored to the development’s unique branding. It features several interactive elements, including a virtual model of the development with a dollhouse effect that allows users to explore all the amenities in detail. We integrated our software with several large displays throughout the sales gallery and connected to the scale model, enabling units and amenities to light up during the presentation. Additionally, the application showcases a beautiful brand film, and renderings created by DARCSTUDIO, enhancing the overall user experience and providing a comprehensive view of what Bergen has to offer.
Bergen features 105 luxury condominium residences ranging from studio through five bedrooms, and featuring 53 unique unit types. With prices starting from $700,000, and an extensive collection of amenities that span 14,500 square feet across four levels, Bergen offers a variety of options to suit different lifestyles.

Every great building has a story.Property Platform helps you tell it.

Property Platform is the bespoke sales and marketing solution for the world’s most sophisticated real estate. Control your library of content, media, and experiences with a single app.

Select Projects

Ytech

The Residences at 1428 Brickell

Nahla Capital / GPI Companies

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SHVO

The Raleigh

Avdoo Partners

Bergen Brooklyn

In The News

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