888 Brickell Dolce&Gabbana

Dolce&Gabbana, renowned for their luxury fashion, introduces their debut residential project in collaboration with JDS Development: 888 Brickell. Partnering with Property Platform and leveraging our property technology, we have unveiled a fully tailored luxury real estate sales and marketing tool for 888 Brickell’s Residences. This groundbreaking project merges high-end fashion with opulent living, offering a unique and exclusive lifestyle opportunity.

The 1,049-foot-tall mixed-use development, located at 888 Brickell Avenue in Miami, will become a prominent feature of Miami’s rising skyline in this highly sought-after area. 888 Brickell Residences will offer a variety of 1 to 4-bedroom units, including penthouses, totaling 259 condominiums. Each unit will feature “lockout” functions that allow owners to close off a suite or guest room, enabling participation in a hotel rental program. This high-end property will be accompanied by a range of amenities, including a fitness center, padel court, pool, and unique branded food and beverage spaces throughout the property.

Property Platform collaborated with the team at Pandiscio Green to create a mobile sales and marketing application aligned with 888 Brickell’s branding. The application also included a customized CRM integration with SPARK, allowing the team to seamlessly access and edit client data through Property Platform. Another particularly interesting challenge was supporting 888 Brickell’s unique lock-out feature. In the end, we modified our system to allow for multiple plans per unit, enabling the sales team to smoothly toggle between the various floor plan options on each unit page.