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Designed for a discerning buyer, 1 Iris Lane is a boutique residential project in the heart of Belle Meade, Nashville. The development introduces a limited collection of residences that prioritize privacy, proportion, and architectural restraint. Its setting and scale create a residential offering that feels intentional and composed, rooted in one of the city’s most established neighborhoods. 
To support the sales process, Property Platform delivered a focused digital experience that allows the project to be presented with clarity and confidence, both in person and remotely. Residences are explored through an intuitive interface that highlights layouts, spatial flow, and key design details. 
A fully interactive virtual model sits at the center of the experience, giving buyers a three-dimensional understanding of the building’s form, scale, and context. This immersive layer is particularly effective during early-stage or remote conversations, helping communicate the architecture with precision.. 
Following each meeting, the experience is extended through a custom-designed PDF brochure tailored to the residences and materials discussed. This considered takeaway allows buyers to revisit the information offline and share it easily, ensuring continuity beyond the presentation. 
The platform also provides the sales team with insight into buyer engagement during presentations, helping guide conversations and refine follow-up with intention. 
Together, these tools create a sales experience that reflects the character of 1 Iris Lane: understated, deliberate, and quietly confident, aligned with the enduring elegance of Nashville’s Belle Meade.

Meyer Davis, Hartshorne Plunkard Architecture

1 Iris Lane

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Property Platform is delighted to be the sales and marketing partner of choice for Renzo Piano’s first two residential projects in the United States: Eighty Seven Park in Miami Beach and 565 Broome in the Soho neighborhood of New York City.
Terra Group in Miami and Bizzi & Partners in New York both invested in Property Platform as the key sales and marketing tool for both projects, powering each sales center with our bespoke technology. Agents will use our app to tell engaging visual narratives that not only detail all of the residential features but that also communicate in the same elegant vernacular as the architectural vision.

Renzo Piano

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Property Platform is proud to serve as the dedicated sales technology for one of Miami’s most anticipated developments: Miami Design Residences, the Design District’s first residential project and Pritzker Prize-winning architect Sir David Chipperfield’s debut in Florida. 
Planned for 39 NE 39th Street, the 26-story tower will house 143 condominium residences alongside a luxury hotel component. Fort Partners, Raycliff Capital, Miami Design District Associates, and Constellation Hotels Holding Ltd. are leading the development, with sales and marketing handled exclusively by Corcoran Sunshine Marketing Group. 
Within the dedicated sales gallery, Property Platform is installed across three distinct presentation spaces, where visitors explore renderings, views, and interactive storytelling tools that bring the building and its context to life. Inventory is presented through an intuitive unit finder featuring a virtual model of the building and the surrounding Design District, highlighting proximity to the neighborhood’s world-renowned shops, galleries and restaurants.
Following each appointment, the sales team can easily deliver a personalized microsite to every client, recapping the presentation and highlighting their selected units’ plans, renderings, and views. A custom-collated PDF floorplan package accompanies each microsite. Property Platform’s new User Dashboard also gives the sales team visibility into buyer engagement with these materials, enabling timely, informed follow-ups.

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